FIERCE411: Damon Dash Money Problems

29 Aug

Pro-Keds.

Stride Rite Corp. has reacquired the rights to the Pro-Keds brand from financially struggling hip-hop mogul Damon Dash.

The change for the iconic, 60-year-old shoe comes a week after Dash, who once boasted that he never wears the same socks twice, reportedly may lose two of his properties to foreclosure.

Lexington-based Stride Rite insisted Dash’s financial woes had nothing to do with the rebranding.

“It was just a matter of timing,” Stride Rite spokeswoman Debra Fernandes said yesterday. “We just wanted a new direction.”

Pro-Keds was launched in 1949 as a performance athletic shoe. By the 1970s, the round-toed sneaker was synonymous with some of the biggest names in professional sports – JoJo White and Kareem Abdul-Jabbar endorsed them.

The shoe also enjoyed a cult-like status in New York City’s early hip-hop community.

Click to Read More.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: